Brand Story

POW Gloves was first dreamt about in 1997 on a road trip to a ski resort in Washington State. Cold, wet hands can ruin a great day of riding on the hill, this is common where we live in the Pacific Northwest and why we decided to get in to the handwear business in the first place. We originally designed and created a small range of gloves selling them out of the back of a car to the locals that rode the PNW resorts, fast forward to the present where the POW brand is now sold in over 43 countries worldwide.

Authenticity

Born out of the Pacific Northwest, POW is focused entirely on creating the highest performing handwear that is “Built To Last”. Each POW product is designed and tested at the POW Test Lab located in Glacier WA, at the base of Mt Baker.

Specialization

POW is a handwear brand, focused entirely on making the highest performing, durable, and well styled handwear for those who demand it. While other companies produce a multitude of other categories, with gloves being merely an afterthought, POW remains committed solely to handwear, which uniquely enables us to do it better than the rest.

Performance

POW is created from performance proven technical fabrics, “Grade A” leather and GORE-TEX brand technology, all POW product is rigorously tested in all conditions to ensure a superior product that keeps your hands warm and dry. POW is about authenticity, heritage and being true to our origins.